Posts Tagged ‘Public & Media Relations’

Five Pitfalls to Successful Shiny Object Marketing

Five Pitfalls to Successful Shiny Object Marketing

Shiny objects are more than mere attractive baubles. For millennia, man has elevated shiny objects not only to the pinnacle of desire, but to godhood. For example, the Chinese started crafting jade objects over 7,000 years ago. Freshly mined jade looks dull, and was used in axe-heads, knives and other weapons because of its...

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