In near future the Digital Market will be having the largest consumer hold, where as Digital Marketing would be playing an important role to make a bridge between right product and right consumer. Where as Social Media is just to create awareness about products and services. It will be used to influence buyer to buy things, give reviews and feedback about services and products they gonna use.
Data Tracking becomes a Strong Online Marketing Asset
We know how important data is to any marketing campaign, online or otherwise: without it, you cannot optimize the processes you have in place and improve the overall performance of your business. Google certainly knows this ‚Äì their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online.
Data is becoming a strong online marketing asset, and marketers will likely devote a lot of effort and resources into analyzing and making the most of consumer data. Companies using performance models for growing channels, such as mobile and video, will soon be a common sight.
Human insights, combined with machine learning and real-time predictive analytics, will pave the way for easier, more data-driven marketing strategies.