Tuesday 18 June 2013
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1) Your Meta Description: Think of your meta-description as an ad, a reason why to click through to your site when people see it in the SERP’s. Google doesn’t care what it says; they DO care about how many clicks it attracts. The more clicks, the more relevance your site holds in Google’s eyes....
Branding is strategic. Marketing is tactical. Marketing may contribute to a brand, but the brand is bigger than any particular marketing effort. The brand is what remains after the marketing has swept through the room. It’s what sticks in your mind associated with a product, service, or organization—whether or not, at that particular moment,...
1. Look for photos in the profile.If there is only one photo of the individual in the whole profile it makes it quite clear that the account is fake. 2. Look for status updates,wall posts and comments.If the user hasn’t updated a status for quite a long time and hasn’t been involved in any...
IT is a Zero Profit Sector for India. China is no. one in IT hardware Production just because they are not in to IT Software & Services ( Manpower Junk Yard) If we go with a simple calculation We can understand that the total Expected income by the IT/ITES Industry of this F.year(2012-13) is...
Networking is one marketing idea that is well worth the time and effort. If it’s not working well for you, you could be making one of these five networking mistakes. Are you networking to grow your business? Are you constantly looking for more prospects? If you’re wearing yourself out attending scores of networking events...
Direct marketing has been the staple of small to mid-level businesses for decades. Although distinguishable from brand awareness strategies and other types of advertising that are employed by predominantly large companies, direct marketing has evolved over the years to maintain its importance in business-to-consumer and business-to-business communications; in fact, in today’s unpredictable economy, forms...
Competitive Intelligence: How To Track Your Competitors & Uncover Their Not So Hidden Secrets. by Srikanth Chari In business, you always need to know what your competitors are doing. To survive you must perform competitive intelligence activities and monitor the broader market for new developments that could affect your company, your products and brands,...
The corporate intranet provides the perfect delivery mechanism for business intelligence. As businesses grow, so does the amount of information they store and the need for business intelligence. Customer demographics, accounting data, product information, human resources data, all contribute to the mass of information that companies collect. The tools and technologies used to interrogate...
Find out which newswire service is ideal for your PR objectives. If you are looking to get your press release distributed to a large and/or targeted network of media outlets, than using a wire service makes good business sense. Many reporters subscribe to these services to get access to breaking news. Short of having...
It’s not unusual for someone setting up a service business to be advised to give a free consultation as a way of winning business. In the coaching world in particular (and many other service businesses) this is recommended as the main way of winning clients. Many coaches are assured (often by the people selling...